Lychee
Greek Yoghurt Digital Ad
Our goal with this digital ad was to introduce Lychee's Greek Yogurt to the market in an authentic and engaging way. Rather than taking a typical straightforward approach, we subtly highlighted the local essence by making the Greek yogurt the central character, guiding you through Cairo. The narrative not only captured the beauty of the city but also seamlessly conveyed all the key marketing messages through a storytelling approach that added depth to the product's introduction.
Juice Shots Photoshoot
The purpose of this shoot was to introduce Lychee's juice shots on their digital platforms for the first time. The goal was to highlight their freshness and variety, and engage the audience with their unique size offering.
Fresh Juices Photoshoot
This campaign highlights Lychee’s popular seasonal fresh juices, reminding customers of their refreshing options available year-round.
Naseej
Promotional Video
The promotional video is a tribute to the timeless art of fabric making. It showcases the deep-rooted heritage where each Egyptian artisan, a guardian of tradition, transforms fabric creation into a personal legacy passed down through generations.
It also showcases the intricate craftsmanship as skilled hands and creative hearts weave raw materials into exquisite textiles, highlighting the precision and artistry involved.
Zag Store
Promotional Video
The goal of the video was to create a teaser for Zag Store's fall/winter collection. Inspired by the theme of pursuing and achieving dreams, we chose a dreamlike narrative to align with the collection's message. The location, a theme park, perfectly captured this vision, enhancing the concept of boundless dreams and aspirations.
For the launch of Zag Store's new collection, we aimed to maximize visibility by collaborating with influencer Zedified (Radwa El Ziki). The goal was to create a fun, down-to-earth vibe for the video, presenting the clothing in a relaxed and approachable style.
Al Sagheer
Gouna Film Festival Video Coverage
Our role was to create coverage content for Al Sagheer Salons during the second edition of the Gouna Film Festival. To attract celebrities and encourage them to be featured on Al Sagheer’s digital platforms, we designed a floral backdrop for photos and videos. Our coverage included daily live updates and high-quality recap videos showcasing each day's events.