The Instagram campaign utilizes strategic Content PR to market Lychee's salads and wraps through three engaging episodes featuring brand-relevant influencers, promoting BYOS and BYOW experiences on Lychee's social media.
We launched a digital PR campaign featuring four influencers to highlight and introduce Lychee's new Juice Shots. In the campaign, the influencers paired up and played the 5 Seconds Rule game, where the one who couldn’t answer in time had to take a shot of the juice. The episodes, released on social media, successfully generated buzz and excitement around the new product.
This project exceeded PR and social media goals, driving remarkable results. We aimed to increase sales, sustain campaign momentum, and expand our followers and engagement by having influencers participate in the detox and share their genuine weekly updates to their followers. Followers doubled, Instagram engagement quadrupled, and we secured 30 influencer collaborations—double our initial target.
Our Valentine's Day campaign featured three influencers and their loved ones reminiscing about their favorite memories and experiences of love. The goal was to engage their followers and drive traffic to our page through cross-marketing.